What it means

A 410 Gone response is similar to a 404, but explicitly indicates that the resource was intentionally removed and will not be coming back. Search engines treat 410 more decisively than 404 and will deindex the URL faster. Use 410 when you have permanently retired a page.

Common causes

• A page was intentionally and permanently removed.
• A product was discontinued and its page was retired.
• A campaign or event ended and the page is no longer relevant.

How to fix it

• No action needed if the removal was intentional.
• If the page was removed by mistake, restore it or set up a 301 redirect to a relevant alternative.